AIGNER

AIGNER brand LOGO is a horseshoe mark. The origin of this mark can be traced back to the Aigner establishment. There is a legend that horseshoe is the most effective secret of praying fortune. So gentlement always put a horseshoe in his pocket. This legend was later application of creative by Etienne Aigner. He add a dash, representing the first letter of his name last name "A 'said the lucky never lost. The mark " A " also means always ahead of the symbolic significance. Since then, this mark has become the brand symbol of Aigner.